SEO

Job Description – SEO Specialist

Position: SEO Specialist

Experience: 2–5 Years

Location: Delhi / NCR

Department: Digital Marketing

Role Overview

We are looking for an SEO Specialist with strong hands-on knowledge of On-Page SEO, Off-Page SEO, Technical SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AI Overview optimization. The candidate will be responsible for improving organic rankings, website visibility, and brand presence across traditional and AI-powered search platforms.

Key Responsibilities

1. On-Page SEO

• Keyword research, keyword mapping and search intent analysis.
• Optimize title tags, meta descriptions, H1-H6, URLs, content and internal linking.
• Content optimization for keywords, entities, topics and user intent.
• Optimize pages for Featured Snippets, PAA, FAQs and conversational searches.
• Develop and improve topical authority and content clusters.

2. Technical SEO

• Conduct technical SEO audits and identify website issues.
• Improve crawling, indexing, site architecture and URL structure.
• Manage XML sitemaps, robots.txt, canonical tags, redirects and 404 errors.
• Identify and resolve Core Web Vitals and website performance issues.
• Implement and optimize Schema Markup / Structured Data.
• Monitor Google Search Console for indexing and coverage issues.

3. Off-Page SEO

• Develop and execute backlink-building strategies.
• Build high-quality and relevant backlinks through guest posting, digital PR, business listings, citations and outreach.
• Competitor backlink analysis and link-gap identification.
• Monitor backlink quality, authority and potential spam/toxic links.
• Support brand authority and online reputation building.

4. GEO – Generative Engine Optimization

• Develop strategies to improve visibility on AI-powered search engines.
• Optimize content for ChatGPT, Google AI Overviews, Gemini, Perplexity and other generative search platforms.
• Identify opportunities for AI citations, brand mentions and entity visibility.
• Create content that is easy for AI systems to understand, extract and reference.
• Monitor competitors' visibility across generative search results.
• Build topical authority and entity relevance around important business topics.

5. AEO – Answer Engine Optimization

• Optimize content to directly answer user questions.
• Develop FAQ, Q&A and conversational content.
• Target Featured Snippets, People Also Ask and zero-click search opportunities.
• Structure content using clear answers, lists, tables and relevant schema.
• Identify question-based and long-tail search opportunities.

6. AI Overview Optimization

• Identify keywords and queries with AI Overview opportunities.
• Optimize content for inclusion and visibility within Google AI Overviews.
• Monitor AI-generated search results, citations and competitor mentions.
• Develop content strategies around high-intent, informational and commercial queries.

Required Skills

• Strong hands-on knowledge of On-Page, Off-Page and Technical SEO.
• Good understanding of GEO, AEO and AI Overview optimization.
• Knowledge of Google Search Console, GA4 and SEO tools.
• Understanding of keyword research, search intent, content strategy and competitor analysis.
• Knowledge of Schema Markup, Structured Data, Core Web Vitals and website architecture.
• Understanding of backlink building, digital PR and link-building strategies.
• Strong analytical, research and problem-solving skills.
• Ability to analyze SEO data and convert insights into actionable strategies.

Key Performance Indicators (KPIs)

• Organic traffic and keyword ranking growth.
• Improvement in indexed and ranking pages.
• Growth in high-quality referring domains and backlinks.
• Increase in Featured Snippet, PAA and AI Overview visibility.
• Growth in AI citations and brand mentions.
• Improvement in technical SEO health and crawlability.
• Growth in organic leads and conversions.